Kendrick Lamar’s Super Bowl LIX Halftime Show performance wasn’t just a musical triumph — it was a fashion moment that set the tone for 2025. The Super Bowl LIX Kendrick Lamar Halftime Show Jacket, famously referred to as the Gloria Jacket, became an instant style icon. Designed by British-Jamaican designer Martine Rose, the jacket featured a vibrant cobalt blue wool body, bold black and white leather sleeves, and striking varsity aesthetics. The word “GLORIA” emblazoned on the front served as a reference to the final track from Lamar’s 2024 album GNX, symbolizing a personal and artistic climax.
What made the jacket even more distinctive was its storytelling approach. The back displayed the pgLang logo — Lamar’s creative collective — alongside layered patches with messages like “I Deserve It All,” “Peekaboo,” and “Grand National.” These elements echoed his tour themes, lyrics, and personal identity, while paying homage to his Compton roots. The jacket was more than just apparel; it was a wearable narrative that blended fashion, music, and meaning, turning Kendrick’s appearance at the Halftime Show into a cultural landmark.
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