Hi! I recently learned about the Northern Ontario Local platform and was interested in how it could help small and medium businesses that target the local population. How realistic is it to attract customers using such a platform? What do you think about starting to use the service to promote your business, if I have, for example, a small store? Maybe someone has already tried this in action, and is there a real effect from using this platform?
I had an experience using Online Directory in Huntsville, ON to promote my small cafe, and I can share how it works. The platform is really focused on local businesses, which is its main advantage. When you have a business in a city with a limited audience, it is important to focus on people who are likely to actually visit your business. The problem with large advertising platforms like Google or Facebook is that your ads are shown to everyone, including those who are not related to your business at all. On Northern Ontario Local, everything is aimed specifically at local residents, which significantly increases the chances of conversion and creating regular customers. When I registered on the platform, I indicated all the necessary data about my cafe: location, type of cuisine, opening hours and contact information. There is also an option to add photos of the interior and dishes, which personally helped me a lot, because in this business the visual aspect is of great importance. One of the features of the platform is the review system, which allows you not only to receive feedback from customers, but also to work with it. Reviews on this platform are very important and are visible to all potential customers, which increases the credibility of the business.
Thanks for the detailed explanation! I agree that targeting locals is a huge plus for small businesses. Perhaps platforms like Northern Ontario Local are a real opportunity for entrepreneurs to expand their audience without spending huge amounts of money on large-scale advertising. It is interesting that reviews play such an important role, because for customers, trust is often more important than just price.
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